The Marketing Mix…

Because Your Message Matters

Learn From The Marketing Mistakes Of Others…

brain fadeIf you’ve visited this site in the past few months, you may have noticed that it looked a bit odd and that there hasn’t been much happening. To begin with, there were random chunks of bold and italic text all over the place, images that looked like they’d been chucked together by Picasso on a particularly bad hair day, and so on.

The reason for these ‘aberrations’ was one and the same. I couldn’t add to the site or change those elements that had been altered by the ghost in the machine because the MySQL database had become corrupted.

Even worse – and I’ve no excuse at all for this Olympian demonstration of abject stupidity – I’d relied on my webhosting company to do what they claim to do on their site.

I wasn’t backing up the database as often as I should have been because they (being the professionals) were doing a complete backup every week. Of course, they weren’t doing any such thing. Thus, when the database when west, so did my site and my ability to do anything with it (other than start all over again)…

I’m not completely blaming the hosting company for this as I should know – after all these years – to take backups myself without relying on their ‘remote’ site management.

However, this was just one example of how amateur this particular hosting company proved to be.

As another, there was no way they were anywhere near the claimed ‘99% uptime’ but getting them to pay for this in the way their site claimed was like getting blood out of a stone.

So, I shifted the hosting  and I split it between two companies, HostGator and Host The Name. I chose the first because of their size and reputation, the second because I know the people running it and I trust them. The prices are good and so far, I’ve been very pleased with the service and uptime of both organizations!

But the whole episode got me thinking about the lessons to be learned.

There are three things that you can and should learn from my misfortune stupidity, every one of which is a lesson for anyone who has websites or blogs that they rely on for a living or as an income-generating sideline.

In no specific order, these are:

Cheap webhosting will let you down sooner or later. Ignore the social ‘proof’ provided by the mass of satisfied customer testimonials on their site – they will let you down for certain.

It doesn’t matter how professional your host appears to be or how reliable they have been so far. You cannot afford to rely on them to do what they claim to do because who knows what might change, or when?

Finally and most crucially, make backing up your site or blog a central element of your regular routine, something that you do at least once a month with a site that you post to irregularly or every week if you are an active content poster.

For WordPress users, this is drop-dead simple because plugins like Backup WordPress and WordPress Database Backup essentially do the job for you. Alternatively, you can back up everything using the ‘Wizard’ on the cpanel of your site…..

backup wizard

One way or the other, regular backups are an absolutely essential element of running any commercially-focused resource on the net. If you are not backing up your ‘stuff’ on a regular basis, please start doing so today…

Or you might end up like me, restarting from scratch, rescuing old posts, reinstalling your site and your plugins and generally spending lots of time messing about in the totally pointless pursuit of just getting back to where I was before…

And that’s a pretty dumb waste of time, right?

Or – to put it another way – a wise man learns from his mistakes. A wiser man learns from the mistakes of others…

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Mind Mapping Made Easy

I was chatting to a marketing buddy via Skype yesterday, and he was mentioning the fact that he has just polled the members of his ‘newbie marketers’ list, asking what I think is arguably the most logical question.

What is it about marketing that you really don’t understand or that I can help you with?

He’d been surprised by how many responses mentioned mind mapping, which I admit surprised me too. It seems to be one of those things that comes around every once in a while, something that lots of people talk or hear about but don’t really get.

Anyway, long story short, in case you’re in the same place or just interested  in how you can use mind mapping in your business, this short video I made a few years ago may help (but ignore the link at the end!):

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Facebook Pages – Did The Bomb Drop On You?

facebook fanpagesA few days after the impending Armageddon when every Facebook page would apparently disappear forever, vapourized as if they were never there in the first place, guess what happened?

The answer is ‘nothing whatsoever’ happened for most Facebook page owners, with the overwhelming majority of fanpages every bit as ‘live’ and visible as they ever were.

So, what was it all about and why did most notice no changes?

Allow me to explain.

There are two different ways of adding content to your Facebook page.

On the one hand, you have the mass of users who build a ‘standard’ page using only the tools and resources that Facebook makes available through their account. For these good folks, nothing changed at all and I dare say that most were entirely unaware that changes were afoot in the first place!

On the flipside however, there are thousands of marketers who are keen to take fanpage usage to the next level by using ‘custom’ page designs. This cannot be done from inside the Facebook system, but the page can be constructed and hosted elsewhere before being ‘iFramed’ into or onto Facebook.

Think of an iFrame as a framed page that overlays the page over which it appears and you’ve got the basic concept.

An iFrame must be pulled in from outside – most commonly from a hosted WordPress blog – and Facebook saw this as a potential security issue. Hence, if you use a custom page and an iFrame, it can only be pulled in from a secure hosting account from October 1st.

Most page owners are happy with the tools and resources offered by Facebook, so this change did not touch them at all.

So there you have it, that’s what happened or more accurately, didn’t happen for the vast majority!

Still, I’m sure that your life is eminently richer for the experience of being part of such an important global non-event, eh?

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Dumb-ass WP hackers…

I had one of my WordPress blogs hacked last week and whilst I did not lose too much – online securitydumb asses hacked a blog that made about $0.03 a year – it did get me thinking about how you can prevent it.

Okay, wrong phrase. You can’t prevent it.

If they can hack into the Pentagon and the White House security records, my blog is never going to be too difficult.

But here are some steps you can take to make it more difficult, maybe to the extent that for $0.3, it’s no longer worth it. Course, you’re blog might earn $0.04…

Anyway, this is what you do:

Make sure that you always upgrade to the latest version of WordPress. When you log into the wp-admin area, it’ll always tell you if you should upgrade and there’s a free plugin that makes doing so a breeze.
Resist the temptation to use your name as the ‘username’ and ‘admin’ is even worse. I know you love your name, but don’t do it.
The password should be 12 characters and a mix of upper and lower case as well as numbers and keyboard characters (e.g. *,# etc). Don’t use two characters that are next to each other on the keyboard together either.
Install the following free plugins to provide a decent level of protection:
Antivirus
Paranoid911
Secure WordPress
WP Security Scan

One more plugin to use. Install WP-DB-Backup so that if everything does go bums up, you have your main database (and anything else you choose to save) backed-up. Hence, you can delete everything and start again fairly easily and quickly.

Finally, I’ve heard suggestions that if you use Filezilla as your FTP program of choice, it makes you more vulnerable to hacking. People I’ve heard this from have changed to a different FTP and never had a problem again so it’s one to think about.
Hey, thanks for stopping by once again! But, why not let me make life easier for you by sending every update by RSS? Just click the link, and it shall be done…

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