Posts Tagged ‘Social Media’

Want more free traffic?

Thursday, April 29th, 2010

One thing that every website, every online business, each and every internet marketer could use is more traffic, right? Without traffic to you site – targeted visitors who come full of eager anticipation about what you have to say – your online business quickly ceases to exist, it’s as simple as that

Traffic is the key to your success now and it will be the key to your success even more so in the future.
More visitors equals more sales, more ad clicks, more recognition, more list subscribers and ultimately more money. The product you are selling or promoting could be complete crap and yet with enough traffic, you’ll make money but the best product in the world won’t make you a dime without visitors.

Not to put to put too much emphasis on it, but you need traffic and the more of it there is, the better
So, how about if I told you that there is a great source of traffic that has sent me thousands of targeted visitors that I guarantee you’ve never heard of?

One that is totally unique as far as I know and yet it’s maybe the best ‘under the radar’ traffic source there is?
You wouldn’t believe me, right?

Okay, judge for yourself.

Check out:

http://helpareporter.com

This is a site (and that’s not an affiliate link BTW) where over 100,000 registered journalists from all over the world post in excess of 200 jobs every day for which they need sources!

That’s right, they need people like me you and me that they can quote, and when they do, you’ll get a mass of new visitors.

Take a look because all cost free targeted traffic is good traffic, right?

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Posted in Advertising, Articles, Howto, Marketing, Sales, Search Engine Optimization | No Comments »

Why being Alert pays!

Thursday, March 11th, 2010

I know that Google are not always everyone’s cup of tea, especially when they start doing things like closing AdWords accounts seemingly at random.

On the other hand, they do provide an awful lot of excellent resources completely free, one of which you should definitely start taking advantage of if you are not already doing so.

This is Google Alerts, a service where Google will monitor any keyword term you want to keep an eye on and deliver information about when it is used to your e-mail inbox.

For example, if you wanted to track ‘linkbuilding’ and every time it is searched, you would enter the word on the Alerts homepage, click the link, confirm the request in the e-mail that Google send and that’s it. Now, every time someone uses ‘linkbuilding’ to search for information, Google will tell you all about it.

This is a superb resource (completely free as well) which you can obviously use in many different ways. However, I would recommend using it to keep an eye on when people are searching for information about you by name.

This is very convenient because it not only lets you see when people are saying nice things about you, but also when they are being less pleasant.

Knowing when people are ‘having a go’ is crucially important for your online business activities, because if someone is criticizing you or your business, it could cause irreparable damage to the reputation of one, the other or both.

Consequently, being able to pick derogatory comments and criticisms as quickly as possible allows you to get to the root of the problem before any real damage has been caused.

As an example, if a customer is complaining about your customer service, it could very quickly get out of hand but if you step in to prevent this happening, you avoid a small problem becoming a much larger crisis.

It takes about 30 seconds to set Google Alerts up, which for the amount of protection it provides for your good name in business is time extremely well spent.  If you’re not already tracking what people are saying about you on the net, you should start doing so right now.

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Posted in Marketing, Other - Internet, People, Social Media | No Comments »

When credibility matters…

Wednesday, March 3rd, 2010

As a ghostwriter, I’ve created hundreds of top quality online marketing products for some of the biggest names in the business. This is not a boast, merely a fact – if they weren’t top quality, they would have been slung back at me.

Hasn’t happened yet, hence my confidence…

And one of the things that I’ve learned during this time is that consistency is massively important no matter what it is you’re doing on the net.

A couple of examples will explain why.

If you use Facebook or Twitter to market a product or service, the site users that you are promoting to must trust you. If you are not consistent, how can they?

Even if you are not promoting or marketing, your ‘followers’ need to trust and respect you. Again, if they do not, how can you expect them to believe a word you say?

So it’s been quite unnerving recently that so many marketers seem to be forgetting this.

For my sins, I am on almost every mailing list you can think of. This is not because I’m a masochist, or at least I don’t think so. But I do need to keep up with what is going on to make sure that today’s new product is not based on yesterday’s ideas and concepts.

And what I am seeing is information that is becoming less and less consistent (and therefore believable) by the day.

As an example, a few days ago, I received a video where a marketer I have actually worked for was pushing this great new ‘technique’ for making money using AdWords (a product that costs $49). Not a week later, I get another video for the same guy’s latest product which absolutely pans AdWords as the worst thing ever!

Total (almost moronic) inconsistency = complete lack of credibility from this point on…

It’s an object lesson in how not to ‘sell’ anything (a product, service or even yourself) on the net. What you post online is the only point of contact your readers have with you, hence, this is the ‘you’ that they know.

If you want to lose your credibility, changing your stance from ‘white’ to ‘black’ and back again is just about one of the quickest ways I know of doing so.

When credibility is important, you must be consistent, it’s as simple as that.

+++++++++++++++

What do you think?

Agree? Disagree? Think that I must be a masochist?

Let me know – I’d love to hear your thoughts…

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Posted in Marketing, People, Social Media, Twitter | No Comments »

Dramatic Shift in Marketing Reality

Wednesday, January 14th, 2009
ScholzundFriends asked:

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.

Don´t you have something interesting to say? Mailto:engage@s-f.com

Website content

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Posted in Marketing, Video | 7 Comments »

Seth Godin: Sliced bread and other marketing delights

Saturday, January 3rd, 2009
TEDtalksDirector asked:

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at

http://www.ted.com/index.php/talks/top10

Caffeinated Content – Members-Only Content for WordPress

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Posted in Social Media, Twitter | 8 Comments »