internet marketing | The Marketing Mix...

The fact that I’ve posted squat here for such a long time could be taken as a sign of laziness , a charge of which I would usually have little chance of acquittal.

In this case however, I plead not guilty, M’Lud.

In fact, I’ve been incredibly busy with creating my own stuff, working a ‘normal’ job (VP of an International School), building a new business and putting together content for other online marketers as well.

However, I’m back, and I’ve got something incredibly important — and free — for you.

Unlike my wife and the rest of the population of planet Earth, I’m not a big Facebook user.

However, I’ve been putting together a lot of Facebook materials recently, and the next post is going to highlight some critical Facebook changes that are just around the corner which you may be unaware of.

If you are and you’re using Facebook in your marketing efforts, your ignorance could kill your business.

I’ll tell you more about it very soon.

Share and Enjoy

As anyone who markets online knows, there are lots of different ways of pulling cash from the net. But the best method, the one through which the ‘gurus’ become gurus in the first place is by creating and selling your own information products.

This puts cash in your pocket for many reasons (as I hope to prove with a case study that I’m putting together right now).

First and most obviously, you have a product to sell. That’s cash source #1 right there.

Secondly, you add customers to a mailing list when they buy your product.

Take a little time to build up trust with them and you can recommend products and services which you can be pretty confident they will buy.

And as every experienced marketer knows, existing customers are always the easiest and most economical to sell to (every new customer costs you in both money and time terms), so these are ‘maximum profit’ sales too.

Thirdly, when you create your own products, you build your brand and authority in your market too. When prospects know your brand and recognize you as an expert, their resistance to buying from you is minimized.

I’m sure there are other ways that I’ve missed (if you can think of anything, please add your comments below) but these three give you an idea why when it comes to making the big ‘moolah’, creating our own product has to be the way to go.

But most marketers think that creating a product is difficult which is why I’ve just published a new guide called ‘Product Creation Essentials’ which you can download completely free.

This guide is designed to show anyone who has never created their own information product before everything you need to consider before and during the process of doing so.

It deals with every individual aspect of the process including research, creating and then marketing the product, highlighting many hurdles that beginners usually find alarmingly easy to run into!

If you have ever considered the possibility of creating your own information product, this is one not to miss. Even if you have not done so, the book is packed with background knowledge and concepts that cannot fail to help in your online marketing efforts. Get it here…

And please add any comments, queries or questions you might have about this guide below this post.

Thanks…

The Marketing Mix…

Because Your Message Matters

Tag Archives: internet marketing

Thank You For Visiting...