Posts Tagged increase web site traffc
Why being Alert pays!
Posted by admin in Other - Internet, People, marketing sense, social media on March 11th, 2010
I know that Google are not always everyone’s cup of tea, especially when they start doing things like closing AdWords accounts seemingly at random.
On the other hand, they do provide an awful lot of excellent resources completely free, one of which you should definitely start taking advantage of if you are not already doing so.
This is Google Alerts, a service where Google will monitor any keyword term you want to keep an eye on and deliver information about when it is used to your e-mail inbox.
For example, if you wanted to track ‘linkbuilding’ and every time it is searched, you would enter the word on the Alerts homepage, click the link, confirm the request in the e-mail that Google send and that’s it. Now, every time someone uses ‘linkbuilding’ to search for information, Google will tell you all about it.
This is a superb resource (completely free as well) which you can obviously use in many different ways. However, I would recommend using it to keep an eye on when people are searching for information about you by name.
This is very convenient because it not only lets you see when people are saying nice things about you, but also when they are being less pleasant.
Knowing when people are ‘having a go’ is crucially important for your online business activities, because if someone is criticizing you or your business, it could cause irreparable damage to the reputation of one, the other or both.
Consequently, being able to pick derogatory comments and criticisms as quickly as possible allows you to get to the root of the problem before any real damage has been caused.
As an example, if a customer is complaining about your customer service, it could very quickly get out of hand but if you step in to prevent this happening, you avoid a small problem becoming a much larger crisis.
It takes about 30 seconds to set Google Alerts up, which for the amount of protection it provides for your good name in business is time extremely well spent. If you’re not already tracking what people are saying about you on the net, you should start doing so right now.
Hey, thanks for stopping by once again! But, why not let me make life easier for you by sending every update by RSS? Just click the link, and it shall be done...When credibility matters…
Posted by admin in People, Twiitter, marketing sense, social media on March 3rd, 2010
As a ghostwriter, I’ve created hundreds of top quality online marketing products for some of the biggest names in the business. This is not a boast, merely a fact – if they weren’t top quality, they would have been slung back at me.
Hasn’t happened yet, hence my confidence…
And one of the things that I’ve learned during this time is that consistency is massively important no matter what it is you’re doing on the net.
A couple of examples will explain why.
If you use Facebook or Twitter to market a product or service, the site users that you are promoting to must trust you. If you are not consistent, how can they?
Even if you are not promoting or marketing, your ‘followers’ need to trust and respect you. Again, if they do not, how can you expect them to believe a word you say?
So it’s been quite unnerving recently that so many marketers seem to be forgetting this.
For my sins, I am on almost every mailing list you can think of. This is not because I’m a masochist, or at least I don’t think so. But I do need to keep up with what is going on to make sure that today’s new product is not based on yesterday’s ideas and concepts.
And what I am seeing is information that is becoming less and less consistent (and therefore believable) by the day.
As an example, a few days ago, I received a video where a marketer I have actually worked for was pushing this great new ‘technique’ for making money using AdWords (a product that costs $49). Not a week later, I get another video for the same guy’s latest product which absolutely pans AdWords as the worst thing ever!
Total (almost moronic) inconsistency = complete lack of credibility from this point on…
It’s an object lesson in how not to ‘sell’ anything (a product, service or even yourself) on the net. What you post online is the only point of contact your readers have with you, hence, this is the ‘you’ that they know.
If you want to lose your credibility, changing your stance from ‘white’ to ‘black’ and back again is just about one of the quickest ways I know of doing so.
When credibility is important, you must be consistent, it’s as simple as that.
+++++++++++++++
What do you think?
Agree? Disagree? Think that I must be a masochist?
Let me know – I’d love to hear your thoughts…
Writers diary – been there, done that…
Just for fun, I thought I’d list some of the topics I’ve created e-books about in the last four years…these are all internet marketing related…
- Traffic generation;
- Keyword research;
- Affiliate marketing;
- Website copywriting;
- Creating membership sites;
- Using PLR materials;
- Setting up joint ventures;
- IM product creation;
- Making money from forums;
- Outsourcing guides;
- AdWords and AdSense;
- Money making with smaller PPC programs;
- SEO
And so on and so on…
Then there are the natural health related ones:
- Dealing with acne;
- Curing insomnia;
- How to stop snoring;
- Getting rid of toothache;
- Banishing warts naturally;
- Dealing with cold sores;
- Stopping hair loss naturally;
- Losing weight and preventing weight gain;
- Dealing with psoriasis;
- PMT;
- Natural treatment for cold sores etc.
Finally, there’s the stuff that fits into neither of the above classifications:
- Learning to sail a dinghy;
- Arranging weddings abroad;
- Bass fishing;
- How to play bridge;
- A guide for divorcing dads;
- IQ testing for kids;
- Debt control;
- Real estate;
- Growing bonsai;
- Playing soccer;
- Astral projection…
And so on and so forth.
But guess what?
I have never, ever been unable to finish a new project yet, even when the topic was something that I knew absolutely zip about in the beginning.
There’s been a few that were pretty darned difficult, but impossible?
Nope, not yet…
Understand that this is not a boast, in fact, far from it.
Instead, I’ve included this list to convince you that even if you think I can’t do it, I’m more than happy to go out of my way to prove you wrong…
In short, if you need a top quality ghostwriter at a very reasonable cost for any kind of project, I’m your man!
infoman[at]stevecowan[dot]com
Increase web site traffic – 21 easy ways for $0…
Posted by admin in Sales, getting started, webiste visitors on July 30th, 2009
1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a backlink to your site.
3. Answer people’s questions on www.answers.yahoo.com.
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www.PRWeb.com.
6. Advertise your website in the appropriate category on www.CraigsList.com.
7. Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.
8. Start a blog and submit it to the 100’s of free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a “bookmark this site” link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezine publishers that includes a link to your website.
17. Hold a crazy contest and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Post information about any content you publish to social bookmarking sites like Digg, StumbleUpon etc.
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