Posts Tagged ghostwriter
When credibility matters…
Posted by admin in People, Twiitter, marketing sense, social media on March 3rd, 2010
As a ghostwriter, I’ve created hundreds of top quality online marketing products for some of the biggest names in the business. This is not a boast, merely a fact – if they weren’t top quality, they would have been slung back at me.
Hasn’t happened yet, hence my confidence…
And one of the things that I’ve learned during this time is that consistency is massively important no matter what it is you’re doing on the net.
A couple of examples will explain why.
If you use Facebook or Twitter to market a product or service, the site users that you are promoting to must trust you. If you are not consistent, how can they?
Even if you are not promoting or marketing, your ‘followers’ need to trust and respect you. Again, if they do not, how can you expect them to believe a word you say?
So it’s been quite unnerving recently that so many marketers seem to be forgetting this.
For my sins, I am on almost every mailing list you can think of. This is not because I’m a masochist, or at least I don’t think so. But I do need to keep up with what is going on to make sure that today’s new product is not based on yesterday’s ideas and concepts.
And what I am seeing is information that is becoming less and less consistent (and therefore believable) by the day.
As an example, a few days ago, I received a video where a marketer I have actually worked for was pushing this great new ‘technique’ for making money using AdWords (a product that costs $49). Not a week later, I get another video for the same guy’s latest product which absolutely pans AdWords as the worst thing ever!
Total (almost moronic) inconsistency = complete lack of credibility from this point on…
It’s an object lesson in how not to ‘sell’ anything (a product, service or even yourself) on the net. What you post online is the only point of contact your readers have with you, hence, this is the ‘you’ that they know.
If you want to lose your credibility, changing your stance from ‘white’ to ‘black’ and back again is just about one of the quickest ways I know of doing so.
When credibility is important, you must be consistent, it’s as simple as that.
+++++++++++++++
What do you think?
Agree? Disagree? Think that I must be a masochist?
Let me know – I’d love to hear your thoughts…
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Writers diary – been there, done that…
Just for fun, I thought I’d list some of the topics I’ve created e-books about in the last four years…these are all internet marketing related…
- Traffic generation;
- Keyword research;
- Affiliate marketing;
- Website copywriting;
- Creating membership sites;
- Using PLR materials;
- Setting up joint ventures;
- IM product creation;
- Making money from forums;
- Outsourcing guides;
- AdWords and AdSense;
- Money making with smaller PPC programs;
- SEO
And so on and so on…
Then there are the natural health related ones:
- Dealing with acne;
- Curing insomnia;
- How to stop snoring;
- Getting rid of toothache;
- Banishing warts naturally;
- Dealing with cold sores;
- Stopping hair loss naturally;
- Losing weight and preventing weight gain;
- Dealing with psoriasis;
- PMT;
- Natural treatment for cold sores etc.
Finally, there’s the stuff that fits into neither of the above classifications:
- Learning to sail a dinghy;
- Arranging weddings abroad;
- Bass fishing;
- How to play bridge;
- A guide for divorcing dads;
- IQ testing for kids;
- Debt control;
- Real estate;
- Growing bonsai;
- Playing soccer;
- Astral projection…
And so on and so forth.
But guess what?
I have never, ever been unable to finish a new project yet, even when the topic was something that I knew absolutely zip about in the beginning.
There’s been a few that were pretty darned difficult, but impossible?
Nope, not yet…
Understand that this is not a boast, in fact, far from it.
Instead, I’ve included this list to convince you that even if you think I can’t do it, I’m more than happy to go out of my way to prove you wrong…
In short, if you need a top quality ghostwriter at a very reasonable cost for any kind of project, I’m your man!
infoman[at]stevecowan[dot]com