Posts Tagged business online
Want more free traffic?
Posted by admin in Articles, Howto, Sales, Search Engine Optimization, Small Business, advertising, marketing sense, webiste visitors on April 29th, 2010
One thing that every website, every online business, each and every internet marketer could use is more traffic, right? Without traffic to you site – targeted visitors who come full of eager anticipation about what you have to say – your online business quickly ceases to exist, it’s as simple as that
Traffic is the key to your success now and it will be the key to your success even more so in the future.
More visitors equals more sales, more ad clicks, more recognition, more list subscribers and ultimately more money. The product you are selling or promoting could be complete crap and yet with enough traffic, you’ll make money but the best product in the world won’t make you a dime without visitors.
Not to put to put too much emphasis on it, but you need traffic and the more of it there is, the better
So, how about if I told you that there is a great source of traffic that has sent me thousands of targeted visitors that I guarantee you’ve never heard of?
One that is totally unique as far as I know and yet it’s maybe the best ‘under the radar’ traffic source there is?
You wouldn’t believe me, right?
Okay, judge for yourself.
Check out:
This is a site (and that’s not an affiliate link BTW) where over 100,000 registered journalists from all over the world post in excess of 200 jobs every day for which they need sources!
That’s right, they need people like me you and me that they can quote, and when they do, you’ll get a mass of new visitors.
Take a look because all cost free targeted traffic is good traffic, right?
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Niche research to go…!
Posted by admin in Business Making Money Online, Howto, Other - Business & Finance, Other - Internet, advertising, getting started, marketing sense, video on April 17th, 2010
If you have a problem coming up with fresh, new niche ideas for your online marketing from time to time, here’s the easy answer:
If you find this useful, why not help others by bookmarking it? Just click below (and don’t forget to comment either)…
New free moneymaking guide
Posted by admin in Business Making Money Online, Sales, getting started, webiste visitors on April 16th, 2010
As anyone who markets online knows, there are lots of different ways of pulling cash from the net. But the best method, the one through which the ‘gurus’ become gurus in the first place is by creating and selling your own information products.
This puts cash in your pocket for many reasons (as I hope to prove with a case study that I’m putting together right now).
First and most obviously, you have a product to sell. That’s cash source #1 right there.
Secondly, you add customers to a mailing list when they buy your product.
Take a little time to build up trust with them and you can recommend products and services which you can be pretty confident they will buy.
And as every experienced marketer knows, existing customers are always the easiest and most economical to sell to (every new customer costs you in both money and time terms), so these are ‘maximum profit’ sales too.
Thirdly, when you create your own products, you build your brand and authority in your market too. When prospects know your brand and recognize you as an expert, their resistance to buying from you is minimized.
I’m sure there are other ways that I’ve missed (if you can think of anything, please add your comments below) but these three give you an idea why when it comes to making the big ‘moolah’, creating our own product has to be the way to go.
But most marketers think that creating a product is difficult which is why I’ve just published a new guide called ‘Product Creation Essentials’ which you can download completely free.
This guide is designed to show anyone who has never created their own information product before everything you need to consider before and during the process of doing so.
It deals with every individual aspect of the process including research, creating and then marketing the product, highlighting many hurdles that beginners usually find alarmingly easy to run into!
If you have ever considered the possibility of creating your own information product, this is one not to miss. Even if you have not done so, the book is packed with background knowledge and concepts that cannot fail to help in your online marketing efforts.
To grab your free copy, click the following link:
http://stevecowan.com/recommends’FreePCE
And please add any comments, queries or questions you might have about this guide below this post.
Thanks…
Why being Alert pays!
Posted by admin in Other - Internet, People, marketing sense, social media on March 11th, 2010
I know that Google are not always everyone’s cup of tea, especially when they start doing things like closing AdWords accounts seemingly at random.
On the other hand, they do provide an awful lot of excellent resources completely free, one of which you should definitely start taking advantage of if you are not already doing so.
This is Google Alerts, a service where Google will monitor any keyword term you want to keep an eye on and deliver information about when it is used to your e-mail inbox.
For example, if you wanted to track ‘linkbuilding’ and every time it is searched, you would enter the word on the Alerts homepage, click the link, confirm the request in the e-mail that Google send and that’s it. Now, every time someone uses ‘linkbuilding’ to search for information, Google will tell you all about it.
This is a superb resource (completely free as well) which you can obviously use in many different ways. However, I would recommend using it to keep an eye on when people are searching for information about you by name.
This is very convenient because it not only lets you see when people are saying nice things about you, but also when they are being less pleasant.
Knowing when people are ‘having a go’ is crucially important for your online business activities, because if someone is criticizing you or your business, it could cause irreparable damage to the reputation of one, the other or both.
Consequently, being able to pick derogatory comments and criticisms as quickly as possible allows you to get to the root of the problem before any real damage has been caused.
As an example, if a customer is complaining about your customer service, it could very quickly get out of hand but if you step in to prevent this happening, you avoid a small problem becoming a much larger crisis.
It takes about 30 seconds to set Google Alerts up, which for the amount of protection it provides for your good name in business is time extremely well spent. If you’re not already tracking what people are saying about you on the net, you should start doing so right now.
When credibility matters…
Posted by admin in People, Twiitter, marketing sense, social media on March 3rd, 2010
As a ghostwriter, I’ve created hundreds of top quality online marketing products for some of the biggest names in the business. This is not a boast, merely a fact – if they weren’t top quality, they would have been slung back at me.
Hasn’t happened yet, hence my confidence…
And one of the things that I’ve learned during this time is that consistency is massively important no matter what it is you’re doing on the net.
A couple of examples will explain why.
If you use Facebook or Twitter to market a product or service, the site users that you are promoting to must trust you. If you are not consistent, how can they?
Even if you are not promoting or marketing, your ‘followers’ need to trust and respect you. Again, if they do not, how can you expect them to believe a word you say?
So it’s been quite unnerving recently that so many marketers seem to be forgetting this.
For my sins, I am on almost every mailing list you can think of. This is not because I’m a masochist, or at least I don’t think so. But I do need to keep up with what is going on to make sure that today’s new product is not based on yesterday’s ideas and concepts.
And what I am seeing is information that is becoming less and less consistent (and therefore believable) by the day.
As an example, a few days ago, I received a video where a marketer I have actually worked for was pushing this great new ‘technique’ for making money using AdWords (a product that costs $49). Not a week later, I get another video for the same guy’s latest product which absolutely pans AdWords as the worst thing ever!
Total (almost moronic) inconsistency = complete lack of credibility from this point on…
It’s an object lesson in how not to ‘sell’ anything (a product, service or even yourself) on the net. What you post online is the only point of contact your readers have with you, hence, this is the ‘you’ that they know.
If you want to lose your credibility, changing your stance from ‘white’ to ‘black’ and back again is just about one of the quickest ways I know of doing so.
When credibility is important, you must be consistent, it’s as simple as that.
+++++++++++++++
What do you think?
Agree? Disagree? Think that I must be a masochist?
Let me know – I’d love to hear your thoughts…
Writers diary – been there, done that…
Just for fun, I thought I’d list some of the topics I’ve created e-books about in the last four years…these are all internet marketing related…
- Traffic generation;
- Keyword research;
- Affiliate marketing;
- Website copywriting;
- Creating membership sites;
- Using PLR materials;
- Setting up joint ventures;
- IM product creation;
- Making money from forums;
- Outsourcing guides;
- AdWords and AdSense;
- Money making with smaller PPC programs;
- SEO
And so on and so on…
Then there are the natural health related ones:
- Dealing with acne;
- Curing insomnia;
- How to stop snoring;
- Getting rid of toothache;
- Banishing warts naturally;
- Dealing with cold sores;
- Stopping hair loss naturally;
- Losing weight and preventing weight gain;
- Dealing with psoriasis;
- PMT;
- Natural treatment for cold sores etc.
Finally, there’s the stuff that fits into neither of the above classifications:
- Learning to sail a dinghy;
- Arranging weddings abroad;
- Bass fishing;
- How to play bridge;
- A guide for divorcing dads;
- IQ testing for kids;
- Debt control;
- Real estate;
- Growing bonsai;
- Playing soccer;
- Astral projection…
And so on and so forth.
But guess what?
I have never, ever been unable to finish a new project yet, even when the topic was something that I knew absolutely zip about in the beginning.
There’s been a few that were pretty darned difficult, but impossible?
Nope, not yet…
Understand that this is not a boast, in fact, far from it.
Instead, I’ve included this list to convince you that even if you think I can’t do it, I’m more than happy to go out of my way to prove you wrong…
In short, if you need a top quality ghostwriter at a very reasonable cost for any kind of project, I’m your man!
infoman[at]stevecowan[dot]com
Dramatic Shift in Marketing Reality
Posted by admin in Film, marketing sense, video on January 14th, 2009
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.
Don´t you have something interesting to say? Mailto:engage@s-f.com
Nikesh Arora at the Marketing Society Annual Conference
Posted by admin in Small Business, Tech, blogging on November 29th, 2008
Nikesh Arora, President of EMEA Operations speaks about how the internet is changing marketing at the Marketing Society Annual Conference in London.