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Marketing advice | SteveCowan.com

Dramatic Shift in Marketing Reality


ScholzundFriends asked:

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.

Don´t you have something interesting to say? Mailto:engage@s-f.com

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  1. #1 by hunterscott21 on January 15th, 2009

    great video

  2. #2 by yafranea on January 18th, 2009

    I really liked your channel en deze video. Als je hulp nodig hebt om deze video blootgesteld Ik gebruik een site genaamd tubeviews. (Netto) Het heeft echt geholpen willen 20 van mijn belangrijkste video's get to the top in positie. Haar aardig. bedankt voor het delen van good stuff man

  3. #3 by PrernaR on January 18th, 2009

    awesome…impressive animation and crisp content!!!

  4. #4 by RegisCartoons on January 21st, 2009

    Absolutely amazing visuals and music, sounds, awesome animation, beautiful characters. I loved the contrast between two periods. Whole marketing history in 3 minutes. Work of genius! ;)

  5. #5 by ZenImages on January 23rd, 2009

    The brands are placed in the facts that our world has been changing and the hands.
    The hands of social medias.

  6. #6 by simontsmall on January 23rd, 2009

    Great work everyone, this is a well produced easy to consume story.

    It’s not new though, but it shows there is still a need for people to learn (based on the comments above)

  7. #7 by bizzmashup on January 28th, 2009

    Very good video- thanks for posting!

    If you are looking for agency partners in Canada- drop me a note.

  8. #8 by etpet900 on February 2nd, 2009

    I absolutely love the krachtige eenvoud van deze video.

  9. #9 by tob323 on February 3rd, 2009

    Nice Video – I will be sharing with lots of people. I’d like to see a little more emphasis on where we are now – getting info from each other rather than relying on the brand marketers.

    TO’B
    MotiveQuest LLC

  10. #10 by ScholzundFriends on February 4th, 2009

    Hi derelict2000, de track is geproduceerd exklusively voor deze film. Het is gemaakt door Marc Pförtner bij "Schanze12Studio" in Hamburg.

  11. #11 by narbundi on February 6th, 2009

    Excellent video, makes the point beautifully.

    Louisa

  12. #12 by Demain8 on February 12th, 2009

    that’s funny

  13. #13 by derelict2000 on February 15th, 2009

    hey s+f,
    whats the title of the easy listening track?
    thx

  14. #14 by RalfIntelli on February 17th, 2009

    What a great visualization of what already happened and what lots of marketing, media and advertising people just don’t want to believe, …even they say they know

  15. #15 by ScholzundFriends on February 18th, 2009

    The film is produced by Deli Pictures.

  16. #16 by trimm3 on February 19th, 2009

    What animation program did you use?

  17. #17 by stefanerschwendner on February 23rd, 2009

    great thinking and nice visualization, well done

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