Hasn’t happened yet, hence my confidence…
And one of the things that I’ve learned during this time is that consistency is massively important no matter what it is you’re doing on the net.
A couple of examples will explain why.
If you use Facebook or Twitter to market a product or service, the site users that you are promoting to must trust you. If you are not consistent, how can they?
Even if you are not promoting or marketing, your ‘followers’ need to trust and respect you. Again, if they do not, how can you expect them to believe a word you say?
So it’s been quite unnerving recently that so many marketers seem to be forgetting this.
For my sins, I am on almost every mailing list you can think of. This is not because I’m a masochist, or at least I don’t think so. But I do need to keep up with what is going on to make sure that today’s new product is not based on yesterday’s ideas and concepts.
And what I am seeing is information that is becoming less and less consistent (and therefore believable) by the day.
As an example, a few days ago, I received a video where a marketer I have actually worked for was pushing this great new ‘technique’ for making money using AdWords (a product that costs $49). Not a week later, I get another video for the same guy’s latest product which absolutely pans AdWords as the worst thing ever!
Total (almost moronic) inconsistency = complete lack of credibility from this point on…
It’s an object lesson in how not to ‘sell’ anything (a product, service or even yourself) on the net. What you post online is the only point of contact your readers have with you, hence, this is the ‘you’ that they know.
If you want to lose your credibility, changing your stance from ‘white’ to ‘black’ and back again is just about one of the quickest ways I know of doing so.
When credibility is important, you must be consistent, it’s as simple as that.
+++++++++++++++
What do you think?
Agree? Disagree? Think that I must be a masochist?
Let me know – I’d love to hear your thoughts…
]]>I’ve had one of my periodical Twitter blasts where I follow a bunch of new people and many of them of course reciprocate.
So, here’s my question/query/beef.
I’ve got loads of people following me now who have lots of followers, they follow lots of people and yet they have posted a miniscule number of ‘Tweets’.
Can anyone tell me what the point of this is?
Twitter is a social networking site after all, so what is going on here?
What is the point of accumulating nearly 2k followers if you don’t want to communicate with them, pweeple (made up word…)?
Okay, I understand that everyone uses social sites in their own way.
But is it only me that thinks that folks like this are wasting their time and (more importantly), the time of others as well as site resources?
]]>site:.edu inurl:blog “post a comment” -”you must be logged in” -”comment posting closed” -”comment closed” “<your keyword term>”
Do this and Google returns all of the .edu university and college blogs to which you can submit your comments to generate a link. It is probably a good idea to ping his/her blog after your comment is added to the post to make certain it gets picked up too.
Of course, you must ensure that the links are followable before posting a helpful and thoughtful comment. Install either the Google toolbar or the excellent (and free) Search Status Firefox add-on to simplify this latter task.
]]>http://www.perrybelcher.net Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
Website content ]]>
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
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