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		<title>Dramatic Shift in Marketing Reality</title>
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		<description><![CDATA[ScholzundFriends asked: Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy &#8211; and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in [...]]]></description>
			<content:encoded><![CDATA[<div><em><strong>ScholzundFriends</strong> asked: </em></p>
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<p>Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy &#8211; and are increasingly failing to connect with consumers.<br />
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:<br />
To find new ways how to get people engaged again  in products, advertising and in brands.</p>
<p>Don´t you have something interesting to say? Mailto:engage@s-f.com</p>
<p><a href="http://mycaffeinatedcontent.com">Website content</a></div>
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