Archive for the ‘eBooks’ Category

Writers diary – been there, done that…

Friday, February 19th, 2010

Just for fun, I thought I’d list some of the topics I’ve created e-books about in the last four years…these are all internet marketing related…

  • Traffic generation;
  • Keyword research;
  • Affiliate marketing;
  • Website copywriting;
  • Creating membership sites;
  • Using PLR materials;
  • Setting up joint ventures;
  • IM product creation;
  • Making money from forums;
  • Outsourcing guides;
  • AdWords and AdSense;
  • Money making with smaller PPC programs;
  • SEO

And so on and so on…

Then there are the natural health related ones:

  • Dealing with acne;
  • Curing insomnia;
  • How to stop snoring;
  • Getting rid of toothache;
  • Banishing warts naturally;
  • Dealing with cold sores;
  • Stopping hair loss naturally;
  • Losing weight and preventing weight gain;
  • Dealing with psoriasis;
  • PMT;
  • Natural treatment for cold sores etc.

Finally, there’s the stuff that fits into neither of the above classifications:

  • Learning to sail a dinghy;
  • Arranging weddings abroad;
  • Bass fishing;
  • How to play bridge;
  • A guide for divorcing dads;
  • IQ testing for kids;
  • Debt control;
  • Real estate;
  • Growing bonsai;
  • Playing soccer;
  • Astral projection…

And so on and so forth.

But guess what?

I have never, ever been unable to finish a new project yet, even when the topic was something that I knew absolutely zip about in the beginning.

There’s been a few that were pretty darned difficult, but impossible?

Nope, not yet…

Understand that this is not a boast, in fact, far from it.

Instead, I’ve included this list to convince you that even if you think I can’t do it, I’m more than happy to go out of my way to prove you wrong…

In short, if you need a top quality ghostwriter at a very reasonable cost for any kind of project, I’m your man!

infoman[at]stevecowan[dot]com

Just over 1000 e-books written…!

Wednesday, February 17th, 2010

I’ve just been doing a bit of hard disk tidying, mainly because I’m trying to arrange the stuff I’ve written for clients more logically.

And to say I’m amazed is the understatement of this or any other year …

In the four years (and a bit) of ghostwriting, I’ve created just short of 1000 e-books of 10,000 words or more! Plus, I’ve written thousands of articles and special reports as well! Then there’s a truckload of sales page content…

Now, there are two things that have left me a bit stunned about this to be honest.

First, it means that over the four years I’ve been a full time ghostwriter, I’ve written three e-books every four days (or thereabouts) plus a whole heap of other stuff!

I have no idea how that’s happened, but jeez, I must have been busy…

Secondly (and I’m always scared that I might be tempting fate by writing this), I’ve never had a complaint yet! Sure, I‘ve had people ask for additional info to be inserted or modifications but that comes with the job, and it’s never a problem.

But not one complete ‘that’s garbage, do it again’ yet (and like I say, I really hope I’m not tempting fate).

I guess that this all indicates that I know what I’m doing and that if you have an e-book project you want me to deal with, it will get done quickly and absolutely to your specifications.

Got a writing project you don’t have the time or the expertise for? Whatever it is, the facts indicate that I can do it, right?

Drop me a line to let me know at infoman[at]stevecowan[dot]com

Improve Your Guarantee, Make More Sales!

Thursday, December 27th, 2007

One of the simplest ways that I know of increasing sales is increasing your guarantee! Many marketers seem worried that by having a generous guarantee, people will take advantage of them, but in my experience that just does not happen, and, anyway, thinking like this is really missing the point.

Here’s an example. Everyone is doing a 30 day money back guarantee, so why don’t you do a 6 month guarantee?

A 6 month guarantee will almost certainly increase your conversions and your refunds will probably not increase a whole lot either.

I know that the longer and stronger the guarantee is, the more likely I am to pull out my wallet and let my credit card see the light of day, and I am fairly sure that I am not alone in this.

And in any event, we all know that there are many people who are serial refunders but they generally ask for their refund within the first few days anyway, and I think that most folks have better things to do with their lives than wait around 6 months to try and rip you off for a refund.

So, don’t be mean with your refunds policy. Be generous, and I am willing to bet that it will increase conversions and you will make much more money off of the extra conversions than you will lose in those handful of extra refunds.

$800k In One Week From Facebook?

Tuesday, December 18th, 2007

A couple of days ago I was listening to an interview with some guys who run a leading PLR website and it struck me that the market for PLR products is now becoming a mature, grown up one!.

That is, whereas even six months ago, if you bought a PLR product that was what you got – the product alone. Now, you are far more likely to buy a ‘package’ in which you get everything that you need to start selling straight away, like ready made sales pages, graphics, squeeze pages and so on.

But, I guess that it is only sense that you would expect such quality to come at a price, so seeing these sites selling monthly memberships for $50-100 is not uncommon. It is good value, no doubt, but it is not cheap by any means.

So, here’s a deal that you should definitely be taking a look at.
Take a look at IM PLR Club or read on, and then look!

Now, I am going to begin the spiel with that dreadful ‘my good friend’ thing, but, in this case, it is actually true!

Anyway, one of the straightest guys I know in internet marketing, Ben Shaffer, has just launched his own PLR private members site, limited to only 250 people and (this is the kicker) the trial is only $1.00 and, if you decide to stick with it, then it’s a measly $20.00 a month (or only $12.00 per month if you pay in advance for a year)!

That is for a fully packaged, ready to sell product, the first one being all about Facebook, graphics, sales pages and squeeze page included. And it is good – like quality writing, obviously by someone who has more than a passing acquaintance with the English language and great graphics.

How do I know? Well, Ben told me!

No, seriously, I have read the book cover to cover, and it is well worth reading, because Facebook is not something I had even thought about marketing on or through before (which pretty much guarantees that no-one else has either) and it is very definitely not the same as MySpace.

But, if I told you that there is a worked example of how it is possible to earn $800k in one week with Facebook, then you’d be interested, right? Interested enough to spend $1.00 to find out more?

Now, there is no affiliate program (unless it’s a secret one) so I have nothing to gain here, but Ben is a friend and this is a top quality product at a ridiculous price, so get over there now and take a look.

And, if you like IM PLR Club, you can say thanks by leaving a comment here

Creating An e-Book Without Writing A Word!

Monday, December 3rd, 2007

Many online marketers today make a living by selling their own products. Among the most popular digital products to sell are eBooks and special reports. These are files in written form where useful and desired information can be conveyed. Indeed, information is what fuels the internet. It’s not called the information superhighway for nothing, after all. People log online to search for information. If you have the information they need, then they will come to you. And if this information holds a lot of value, you could sell the same and make some wonderful profit. And since words are the primary tools of communication in the World Wide Web, information is often conveyed in written form, i.e. the aforementioned eBooks and special reports.

But preparing written works is not easy. For starters, not everyone could write. And those who could often don’t have the time to embark on such an undertaking.

Fortunately, there are some alternative routes you could take which would allow you to prepare your own eBook or special report without having to write down a single word. Let’s take a look at 5 of these options.

1. Gather some articles and compile them in a single volume. This would be the easiest way to prepare your own digital product. These articles can be PLR works which grant you the right to alter them and use their content anyway you please. Or they may be articles written by other people, which you have compiled from renowned websites like www.ezinearticles.com or www.goarticles.com . If you choose the latter set, just make sure that you respect the terms and conditions of their usage, primary of which is the inclusion of the original author’s resource box. You can’t just bundle up articles left and right, however. Make sure that one article would organically and logically flow to the next. You can ensure this by studying the articles you want to include.

2. Conduct an interview with an expert and record the same. Thereafter, hire someone from www.rentacoder.com , www.elance.com or www.guru.com to transcribe the conversation you had with the said expert. You’d be surprised how quickly you could jack up 50 to 200 pages worth of essential reading material using this method.

3. Buy an existing eBook or special report that comes with private label rights. This would enable you to alter the contents of the same, and even name yourself as the author of the work. You could add some materials as you feel are necessary, or better yet, you could combine two, three, or even ten of these PLR eBooks or special reports to come up with an encyclopedic tome of information worthy of some notice.

4. Hire a ghostwriter to prepare an eBook or a special report for you. There are many, many freelance writers looking for work at the websites we have mentioned in no. 2. It’s just a matter of selecting the best writer for the job at a price that will not be too daunting to your budget. Expect to pay $200 to $1,000 for a 50 page eBook, however.

5. Here’s a novel approach. Join an internet marketing forum, and ask a query. A good example would be “How Could You Profit From The Internet With A $0 Budget.” For certain, you’ll get some amazingly enlightening replies. Compile these replies until you’ll have enough materials to come up with an eBook or a special report. Ask the posters’ permission to avoid any copyright issues. Chances are, they’ll agree, provided that a link to their respective websites would be included in your work.

Lack of writing prowess, or the time to write at that, is never a bar for the production of your own digital products. All you need is a little imagination, and hopefully, the suggestions above have stirred up some concepts in your mind.

Writing Articles as an Affordable Internet Marketing Method

Sunday, November 25th, 2007

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles.

Yes, the magic word is articles.

Unique content is king.

You can say that again.

That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It’s absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

Writing What?

Tuesday, November 13th, 2007

So, I claim that I write.

How do I justify this claim?

Let me give you a quick run down of the last seven days:

4 eBooks created from scratch – average length 11000 words
2 short reports created – 1500 & 2500 words respectively
10 x 500 words articles on two subjects to us as emails in support of ebooks
8 articles of 600 words attempting to explain various aspects of Windows O/S

and some other stuff besides.

I make that…..well, quite a lot!

PS. I had a day off on Sunday……..!!