Archive for category Articles
Want more free traffic?
Posted by admin in Articles, Howto, Sales, Search Engine Optimization, Small Business, advertising, marketing sense, webiste visitors on April 29th, 2010
One thing that every website, every online business, each and every internet marketer could use is more traffic, right? Without traffic to you site – targeted visitors who come full of eager anticipation about what you have to say – your online business quickly ceases to exist, it’s as simple as that
Traffic is the key to your success now and it will be the key to your success even more so in the future.
More visitors equals more sales, more ad clicks, more recognition, more list subscribers and ultimately more money. The product you are selling or promoting could be complete crap and yet with enough traffic, you’ll make money but the best product in the world won’t make you a dime without visitors.
Not to put to put too much emphasis on it, but you need traffic and the more of it there is, the better
So, how about if I told you that there is a great source of traffic that has sent me thousands of targeted visitors that I guarantee you’ve never heard of?
One that is totally unique as far as I know and yet it’s maybe the best ‘under the radar’ traffic source there is?
You wouldn’t believe me, right?
Okay, judge for yourself.
Check out:
This is a site (and that’s not an affiliate link BTW) where over 100,000 registered journalists from all over the world post in excess of 200 jobs every day for which they need sources!
That’s right, they need people like me you and me that they can quote, and when they do, you’ll get a mass of new visitors.
Take a look because all cost free targeted traffic is good traffic, right?
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Just over 1000 e-books written…!
Posted by admin in Articles, Other - Internet, Sales, ebooks, webiste visitors, writing on February 17th, 2010
I’ve just been doing a bit of hard disk tidying, mainly because I’m trying to arrange the stuff I’ve written for clients more logically.
And to say I’m amazed is the understatement of this or any other year …
In the four years (and a bit) of ghostwriting, I’ve created just short of 1000 e-books of 10,000 words or more! Plus, I’ve written thousands of articles and special reports as well! Then there’s a truckload of sales page content…
Now, there are two things that have left me a bit stunned about this to be honest.
First, it means that over the four years I’ve been a full time ghostwriter, I’ve written three e-books every four days (or thereabouts) plus a whole heap of other stuff!
I have no idea how that’s happened, but jeez, I must have been busy…
Secondly (and I’m always scared that I might be tempting fate by writing this), I’ve never had a complaint yet! Sure, I‘ve had people ask for additional info to be inserted or modifications but that comes with the job, and it’s never a problem.
But not one complete ‘that’s garbage, do it again’ yet (and like I say, I really hope I’m not tempting fate).
I guess that this all indicates that I know what I’m doing and that if you have an e-book project you want me to deal with, it will get done quickly and absolutely to your specifications.
Got a writing project you don’t have the time or the expertise for? Whatever it is, the facts indicate that I can do it, right?
Drop me a line to let me know at infoman[at]stevecowan[dot]com
Write better articles….
Posted by admin in Articles, Business Making Money Online, writing on February 18th, 2008
I’ve seen many articles that tell you how the writer thinks that you should create great articles, and, do you know something? I often disagree with what I read!
Not because I believe that I am smarter than the original writer, or that I know everything. It’s just that most of these articles seem to leave something out. And, more importantly, I often think that they get a lot of it the wrong way around too!
Not sure what I am talking about?
Then, please read on to discover my ‘way round’ of doing things.
1). Find your article’s Keywords
Use whatever keyword software works best for you to find a good keywords, that is, keywords that have high value and low competition.
2). Select your Point Of View
If you choose to write the article First Person, you can write about your own experiences using the Product, or at the least, your desire to solve the problem that the Product “promises” to solve.
This establishes you as an “expert” in your reader’s mind, because you have direct experience with the Product and you succeeded in solving the problem, yourself.
Or you can choose to write the article Second Person, for instance, telling your reader about a danger to avoid (with other, competing products).
This establishes Trust with your readers, because you’ve warned them away from something bad.
Or you can choose to write the article Third Person, for instance, giving valuable information about your reader’s problem and it’s solution (via the Product).
This also establishes a level of Trust, because you have provided assistance to your reader.
In all cases, you want to address the problem that caused your reader to search in the first place, then help them solve it.
3). Bullet-point your Value items
Pretend that you yourself, need to solve this problem. What kind of information would you be looking for?
Put yourself in your reader’s shoes and give them the information they want. Make a bullet-point list of the important items that your article should discuss, to provide your reader with the answers s/he wants.
If you’ve come up with your list of keywords for the article, by using the question-word method discussed above, then coming up with these value items is even easier. Simply answer the questions in the keyword phrases.
Either way, go back over your list and insert the single keywords and keyword phrases you’ve chosen.
Tip: Almost any information you need for an article, is right in front of you – on the Internet. Search Google for your keyword phrases, and you will find other sources of information from which you can obtain your list of important items.
4). Order & Expand your bullets
Re-order the important item bullets you’ve listed, into a sequence that flows naturally from one bullet to the next.
Then expand each bullet into one or more paragraphs, that fully discuss the important idea in that bullet. You will find this to be a simple way to produce a “draft” version of your article.
Try to use short sentences and paragraphs, as this will improve the “readability” of your article.
Next, verify your keywords. Make sure your primary and secondary keyword phrases are included (repeatedly, but no more than 5%); and try to sprinkle in additional repetitions of the common single keywords you chose earlier.
Finally, read over the entire article and edit for accuracy and clarity. (Also at this stage, watch out for too many repetitions of any particular combination of keywords.)
To increase clarity, you can add sub-headers for each major topic in the article. Also, if you have any lists, you can number them or simply use bullet points.
5). Get them to Take the Next Step
You need to end your article with a “call to action”, which tells your reader what they should do next.
For instance, in the case of feeder pages, you want them to click the link to your money page, where they can read your Pre-sell. So for example, you could end with:
“To learn more, including how to solve [their problem] quickly and easily, click here to read our Complete Product Review.”
6). Add the Title
Sometimes you know what the title is immediately, even before you start to write the article. Other times, the primary keyword phrase provides an excellent article title itself.
But often, you need to wait until after the article is written, so you can have a clearer idea of what the article is about.
In any case, your title has to capture the reader’s attention immediately, or else he won’t bother to read the article at all. Usually, this means that your title should state the central problem that brought your reader to you in the first place – and the promise of its solution.
Regardless, be sure to include your primary keyphrase, to help your article rank in the search engines.
For our example, a possible title could be:
["Exciting baby nursery themes ideas - a checklist for a safe and enjoyable journey into parenthood."]
Improve Your Guarantee, Make More Sales!
Posted by admin in Articles, Business Making Money Online, Sales, ebooks, getting started, marketing sense, reports on December 27th, 2007
One of the simplest ways that I know of increasing sales is increasing your guarantee! Many marketers seem worried that by having a generous guarantee, people will take advantage of them, but in my experience that just does not happen, and, anyway, thinking like this is really missing the point.
Here’s an example. Everyone is doing a 30 day money back guarantee, so why don’t you do a 6 month guarantee?
A 6 month guarantee will almost certainly increase your conversions and your refunds will probably not increase a whole lot either.
I know that the longer and stronger the guarantee is, the more likely I am to pull out my wallet and let my credit card see the light of day, and I am fairly sure that I am not alone in this.
And in any event, we all know that there are many people who are serial refunders but they generally ask for their refund within the first few days anyway, and I think that most folks have better things to do with their lives than wait around 6 months to try and rip you off for a refund.
So, don’t be mean with your refunds policy. Be generous, and I am willing to bet that it will increase conversions and you will make much more money off of the extra conversions than you will lose in those handful of extra refunds.
Creating An e-Book Without Writing A Word!
Many online marketers today make a living by selling their own products. Among the most popular digital products to sell are eBooks and special reports. These are files in written form where useful and desired information can be conveyed. Indeed, information is what fuels the internet. It’s not called the information superhighway for nothing, after all. People log online to search for information. If you have the information they need, then they will come to you. And if this information holds a lot of value, you could sell the same and make some wonderful profit. And since words are the primary tools of communication in the World Wide Web, information is often conveyed in written form, i.e. the aforementioned eBooks and special reports.
But preparing written works is not easy. For starters, not everyone could write. And those who could often don’t have the time to embark on such an undertaking.
Fortunately, there are some alternative routes you could take which would allow you to prepare your own eBook or special report without having to write down a single word. Let’s take a look at 5 of these options.
1. Gather some articles and compile them in a single volume. This would be the easiest way to prepare your own digital product. These articles can be PLR works which grant you the right to alter them and use their content anyway you please. Or they may be articles written by other people, which you have compiled from renowned websites like www.ezinearticles.com or www.goarticles.com . If you choose the latter set, just make sure that you respect the terms and conditions of their usage, primary of which is the inclusion of the original author’s resource box. You can’t just bundle up articles left and right, however. Make sure that one article would organically and logically flow to the next. You can ensure this by studying the articles you want to include.
2. Conduct an interview with an expert and record the same. Thereafter, hire someone from www.rentacoder.com , www.elance.com or www.guru.com to transcribe the conversation you had with the said expert. You’d be surprised how quickly you could jack up 50 to 200 pages worth of essential reading material using this method.
3. Buy an existing eBook or special report that comes with private label rights. This would enable you to alter the contents of the same, and even name yourself as the author of the work. You could add some materials as you feel are necessary, or better yet, you could combine two, three, or even ten of these PLR eBooks or special reports to come up with an encyclopedic tome of information worthy of some notice.
4. Hire a ghostwriter to prepare an eBook or a special report for you. There are many, many freelance writers looking for work at the websites we have mentioned in no. 2. It’s just a matter of selecting the best writer for the job at a price that will not be too daunting to your budget. Expect to pay $200 to $1,000 for a 50 page eBook, however.
5. Here’s a novel approach. Join an internet marketing forum, and ask a query. A good example would be “How Could You Profit From The Internet With A $0 Budget.” For certain, you’ll get some amazingly enlightening replies. Compile these replies until you’ll have enough materials to come up with an eBook or a special report. Ask the posters’ permission to avoid any copyright issues. Chances are, they’ll agree, provided that a link to their respective websites would be included in your work.
Lack of writing prowess, or the time to write at that, is never a bar for the production of your own digital products. All you need is a little imagination, and hopefully, the suggestions above have stirred up some concepts in your mind.
Seven Ways With Articles To Explode Your Business
Posted by admin in Articles, Business Making Money Online, writing on November 26th, 2007
In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of e-commerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
Writing Articles as an Affordable Internet Marketing Method
Posted by admin in Articles, Business Making Money Online, ebooks, writing on November 25th, 2007
From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles.
Yes, the magic word is articles.
Unique content is king.
You can say that again.
That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.
Why is this so? Here are the benefits that writing articles can give your Internet business.
1. It’s absolutely free.
Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.
2. Your website will be noticed in a short period of time.
Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.
3. Obtain back links automatically.
When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.
4. Improve your reputation.
As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?
Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.
Writing What?
So, I claim that I write.
How do I justify this claim?
Let me give you a quick run down of the last seven days:
4 eBooks created from scratch – average length 11000 words
2 short reports created – 1500 & 2500 words respectively
10 x 500 words articles on two subjects to us as emails in support of ebooks
8 articles of 600 words attempting to explain various aspects of Windows O/S
and some other stuff besides.
I make that…..well, quite a lot!
PS. I had a day off on Sunday……..!!
Making PLR Work Now..
Posted by admin in Articles, Business Making Money Online, PLR, getting started, marketing sense on October 30th, 2007
PLR Now
Using Private Label Rights materials is something that we are constantly told is a good thing, something that ‘works’ for internet marketers and online entrepreneurs.
But, did you ever wonder why?
Here’s the answer, and I’m willing to bet that you’ve never thought of it like this before.
PLR works, quite simply, because it leverages your time.
You’re no longer tied to researching, producing, editing, drafting, re-editing, redrafting, laying out, and then polishing the content you need in any niche, and even more importantly, you’re not even tied to niches you have more than a passing knowledge in.
Before, to credibly produce content for any site, you’d either need to BE an expert or HIRE an expert.
The ‘be or hire’ mentality soon pervaded every niche, simply because it was easy to spot who was putting up research and who had passion. To see just who was throwing up Adsense sites to make money, and who was monetizing their hobby.
Who was using Adsense to support their interest – and who were simply feigning interest?
And, on top of that, those that WERE experts were finding themselves being overlooked, ignored or even ripped off, and their content appearing on other sites. Things got ugly on the web, and to combat that, writers began charging more for their work.
Which, of course, was also a good thing because quality writing became harder to find as more and more people began to think that all it took to make money was to put up a couple of sites and wait.
PLR broke that mould very quickly. People could be instant experts – in fact, as long as you’ve got some editing skills, and can afford to spend a little time adding your own slant to the content, and understanding what the niche was, you could become the expert, and also make money.
The problem now?
People don’t use PLR properly.
They put it up, and follow the paths of gurus that barely understand what they are supposed to be doing with the content, without understanding the Google Slap, and then wonder why they aren’t even making pennies in Adsense.
Yet, it’s possible to make so much more with PLR, and we’re going to walk you through how, because when used properly the reason WHY PLR works is because it makes the author of the site, or the website itself a credible source of quality information, written well.
Using and editing PLR is essential because without making the content unique, you’ll actually lose standing as an expert – in the search engines AND with your readers.
The secret to making content unique is to edit it in your own style – its not simply about replacing a percentage of the words and tidying it up simply to make it fit – the best edited PLR uses the PLR as a starting point and converts it into something that speaks to your readers in a personality that’s all you, and still contains the information in the starter article.
Most people don’t do that though, and by and large, it’s why PLR ‘fails’.
They take no time out to fix the content up to make it unique. If you can make the content work for you, you’re less likely to get caught by Google’s rules.
Sticking With IT!
Posted by admin in Articles, Business Making Money Online, Sales, getting started, marketing sense on October 11th, 2007
Bigger! Better! Faster! I want it now! I want millions!
That seems to be the popular thought process of the majority of people that join this business. I do not know who to point the finger at, maybe even myself because I have fallen victim to the lies and hype so many times before but why must we keep feeding these beasts?
Let’s put it this way, success is NOT achieved in this business by jumping ship every 2 weeks. I call it slot machine marketing, and the ‘guru’s’ call it their meal ticket. Folks, it takes time to build a business. Whether it’s online, offline or elsewhere, real results are not measured by how quick you get in on a new matrix. It’s not determined how many people you refer to a program in a week. It takes time and effort!
I get e-mails every week from people that are fed up with a business after only a month or two of promoting it? Let’s be honest, what REAL business can you name that has put the owners into profit after only 2 months of work? What about the months of planning before the program was launched? What about the endless hours of programming? Marketing? Analysis? Not to mention the money! It does not happen overnight.
I urge you to rethink joining that brand new matrix that got released last week. Or that wonderful auto surf that promises millions from simply ‘re-investing’…Take your time! Build the ground work for a successful business model. If you are involved in an affiliate program, get involved in it and see what you can do to help out. Just don’t jump ship when things get rough.
I hate using ‘popular sayings’ but this one is so true…Rome was not built in a day! And neither should your online business.
Copyright 2004-2006 – Article provided by Jon Olson of HitExchange101.com