Archive for December, 2007

Improve Your Guarantee, Make More Sales!

One of the simplest ways that I know of increasing sales is increasing your guarantee! Many marketers seem worried that by having a generous guarantee, people will take advantage of them, but in my experience that just does not happen, and, anyway, thinking like this is really missing the point.

Here’s an example. Everyone is doing a 30 day money back guarantee, so why don’t you do a 6 month guarantee?

A 6 month guarantee will almost certainly increase your conversions and your refunds will probably not increase a whole lot either.

I know that the longer and stronger the guarantee is, the more likely I am to pull out my wallet and let my credit card see the light of day, and I am fairly sure that I am not alone in this.

And in any event, we all know that there are many people who are serial refunders but they generally ask for their refund within the first few days anyway, and I think that most folks have better things to do with their lives than wait around 6 months to try and rip you off for a refund.

So, don’t be mean with your refunds policy. Be generous, and I am willing to bet that it will increase conversions and you will make much more money off of the extra conversions than you will lose in those handful of extra refunds.

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$800k In One Week From Facebook?

A couple of days ago I was listening to an interview with some guys who run a leading PLR website and it struck me that the market for PLR products is now becoming a mature, grown up one!.

That is, whereas even six months ago, if you bought a PLR product that was what you got – the product alone. Now, you are far more likely to buy a ‘package’ in which you get everything that you need to start selling straight away, like ready made sales pages, graphics, squeeze pages and so on.

But, I guess that it is only sense that you would expect such quality to come at a price, so seeing these sites selling monthly memberships for $50-100 is not uncommon. It is good value, no doubt, but it is not cheap by any means.

So, here’s a deal that you should definitely be taking a look at.
Take a look at IM PLR Club or read on, and then look!

Now, I am going to begin the spiel with that dreadful ‘my good friend’ thing, but, in this case, it is actually true!

Anyway, one of the straightest guys I know in internet marketing, Ben Shaffer, has just launched his own PLR private members site, limited to only 250 people and (this is the kicker) the trial is only $1.00 and, if you decide to stick with it, then it’s a measly $20.00 a month (or only $12.00 per month if you pay in advance for a year)!

That is for a fully packaged, ready to sell product, the first one being all about Facebook, graphics, sales pages and squeeze page included. And it is good – like quality writing, obviously by someone who has more than a passing acquaintance with the English language and great graphics.

How do I know? Well, Ben told me!

No, seriously, I have read the book cover to cover, and it is well worth reading, because Facebook is not something I had even thought about marketing on or through before (which pretty much guarantees that no-one else has either) and it is very definitely not the same as MySpace.

But, if I told you that there is a worked example of how it is possible to earn $800k in one week with Facebook, then you’d be interested, right? Interested enough to spend $1.00 to find out more?

Now, there is no affiliate program (unless it’s a secret one) so I have nothing to gain here, but Ben is a friend and this is a top quality product at a ridiculous price, so get over there now and take a look.

And, if you like IM PLR Club, you can say thanks by leaving a comment here

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10 More Simple Traffic Tips

11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.

12. Make a custom 404 error page for your website redirecting people to your home page.

13. Use PPC search engine advertising.

14. Add a “bookmark this site” link to your webpages.

15. Have a tell-a-friend form on your site.

16. Send articles to ezine publishers that includes a link to your website.

17. Hold a crazy content and make it go viral.

18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.

19. Add an RSS feed to your blog.

20. Submit your site to any related niche directories on the net.

And, in case you are wondering about what happened to #1-10, you will find them HERE

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Creating An e-Book Without Writing A Word!

Many online marketers today make a living by selling their own products. Among the most popular digital products to sell are eBooks and special reports. These are files in written form where useful and desired information can be conveyed. Indeed, information is what fuels the internet. It’s not called the information superhighway for nothing, after all. People log online to search for information. If you have the information they need, then they will come to you. And if this information holds a lot of value, you could sell the same and make some wonderful profit. And since words are the primary tools of communication in the World Wide Web, information is often conveyed in written form, i.e. the aforementioned eBooks and special reports.

But preparing written works is not easy. For starters, not everyone could write. And those who could often don’t have the time to embark on such an undertaking.

Fortunately, there are some alternative routes you could take which would allow you to prepare your own eBook or special report without having to write down a single word. Let’s take a look at 5 of these options.

1. Gather some articles and compile them in a single volume. This would be the easiest way to prepare your own digital product. These articles can be PLR works which grant you the right to alter them and use their content anyway you please. Or they may be articles written by other people, which you have compiled from renowned websites like www.ezinearticles.com or www.goarticles.com . If you choose the latter set, just make sure that you respect the terms and conditions of their usage, primary of which is the inclusion of the original author’s resource box. You can’t just bundle up articles left and right, however. Make sure that one article would organically and logically flow to the next. You can ensure this by studying the articles you want to include.

2. Conduct an interview with an expert and record the same. Thereafter, hire someone from www.rentacoder.com , www.elance.com or www.guru.com to transcribe the conversation you had with the said expert. You’d be surprised how quickly you could jack up 50 to 200 pages worth of essential reading material using this method.

3. Buy an existing eBook or special report that comes with private label rights. This would enable you to alter the contents of the same, and even name yourself as the author of the work. You could add some materials as you feel are necessary, or better yet, you could combine two, three, or even ten of these PLR eBooks or special reports to come up with an encyclopedic tome of information worthy of some notice.

4. Hire a ghostwriter to prepare an eBook or a special report for you. There are many, many freelance writers looking for work at the websites we have mentioned in no. 2. It’s just a matter of selecting the best writer for the job at a price that will not be too daunting to your budget. Expect to pay $200 to $1,000 for a 50 page eBook, however.

5. Here’s a novel approach. Join an internet marketing forum, and ask a query. A good example would be “How Could You Profit From The Internet With A $0 Budget.” For certain, you’ll get some amazingly enlightening replies. Compile these replies until you’ll have enough materials to come up with an eBook or a special report. Ask the posters’ permission to avoid any copyright issues. Chances are, they’ll agree, provided that a link to their respective websites would be included in your work.

Lack of writing prowess, or the time to write at that, is never a bar for the production of your own digital products. All you need is a little imagination, and hopefully, the suggestions above have stirred up some concepts in your mind.

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