If you have a mailing list, or are building one, here’s an object lesson in how to pi$$ your subscribers off that you should really, really think about the next time a ‘big launch’ comes along.

As I write this, a brand new product has just hit the market.

It’s teaches you how a guy called Jeremy made $1-1.4 million with PPC last year, and how you can do the same.

The guy who has brought it to the market is Anik Singhal, and fair play to him for doing so.

However………….

Over the last 24 hours, I have had 23 different emails from 11 different marketers promoting ‘their good friend Jeremy’ and his product!

And every one of them is offering some kind of bonus for buying through them!

23 mails!!!

How seriously am I supposed to take so-called ‘guru’s’ and experts who are so obviously only concerned with selling the latest high-ticket product?

This is a major, major reason why email marketing is rapidly losing its credibility, in my opinion, and all eleven of these people should be smart enough to know this!

So, at the risk of pointing out the painfully pi$$ing obvious, and with the very honorable exception of Anik, here goes:

• Jeremy is NOT your friend! You have probably never met him, and until a week ago had never even heard of him.

• Your ‘bonus’ is NOT special. It was just something that has been sat in the deepest, darkest corners of your H/D whilst you waited for an excuse to use it.

• Try a little originality every now and then. At least 4 of the mails had an almost word-for-word identical title, for goodness sake!

• Please spell-check the darned things before you send them out!

Really, how can anyone really believe this guff?

And, like I say, this damages the credibility of email marketing, which makes it a darned sight harder for the rest of us who refuse to bandwagon-jump, to make an online living.

I am NOT an idiot, so don’t treat me as such, please.

So, rant over – now, off to remove my name from a big heap of mailing lists……

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