Why tracking and testing is a must…
Every experienced net marketer knows that tracking and testing what your website and other online resources are doing is crucial. It is absoultely no use to create and publish content on the web if that is the end of it, and you have no idea how your site and other resources are performing.
On the contrary, once your content is out there, you must track how it performs and test as many variations as you can, because it is only by doing so that you optimise your efforts and maximise your profits.
As I suggested at the top of this article, every marketer knows that they must track and test because this is one relatively easy way to boost your ROI without improving visitor numbers. Or to put it another way, if you increase conversions, you improve the profitability of your online activities without having to spend more money (e.g. on advertising) or expend more energy on generating additional organic traffic.
The problem with tracking and testing is that it is not very interesting! It’s boring, especially if you plan to set the whole thing up manually.
By definition almost, if you have to create the contest, test how well it performs, change it to see how a variation works before tracking and testing again, changing again, tracking and testing again…well, it is clear to see how repetitive and tedious this could quickly become.
This article details three exteremly useful tools to accelerate the testing and tracking process, automating an element of your online business and (hopefully) reducing the tedium factor in the process:
In addition, there are a number of free WordPress plugins designed for or incorporating tracking and testing functionality, with Marketing Optimizer and WordPress Calls to Action being amongst the best.
Nelio A/B Testing is another excellent tracking and testing tool as is the Convert Experiments plugin, but you need to create (and pay for) an account with both of these services once the initial free trial period expires.
This being said, effective tracking and testing can improve your bottom line so significantly that I’d argue that paying for better tools is probably money very well spent in this case.
Anyway, check them all out because one way or another, you cannot ignore the significance of tracking and testing in your online marketing arsenal…